Happy Leap Year!  You think the extra day would have been helpful to catch up on work, but nope.  Things were just as busy as usual. So first, a quick update. Last weekend I found out that I was going to be published in a book.  Crosby Noricks, who created the blog/site PR Couture, wrote…

  Everyone seemed to have an opinion on the Givenchy Shark Tooth necklaces from their Spring 2012 show. Whether the fashion world loved or hated the necklace, it definitely made a lasting impression. Get yourself a Heather Gardner shark tooth necklace for a less intimidating price and size to try out this trend for yourself!…

The Birds and The Bees: How A Press Placement Happens When a publicist would want an editor to know about one of their clients they would send a detailed and lengthy press release.  If the editor liked the press release they would reply to the publicist and request pieces or images.  Then the publicist would…

It’s 12:46am, so it’s officially Thursday, but I haven’t gone to bed yet so it is still Wednesday for me. Monday I was in Vegas for Accessories the Show, because one of our clients had a booth.  By in Vegas I mean: I flew to Vegas at 6am, landed at 7am, took a cab straight…

It’s the age old battle. NY vs LA. Right now my social media feed is full with comments from stylists, publicists and editors who are rushing to runways shows.  Honestly, I would give about anything to jump through my computer and join them, but instead I’m sitting here, at my desk, frantically replying to emails….

photo courtesy of http://hotwater911.com A PR girls inner circle: Unlikely friends you should make sure to have Making friends with stylists and celebrities is great, but below are some of the people who should really be on your speed dial. UPS or Fedex guy: Just like you do not mess with people who prep your food,…

Ok, so my name doesn’t start with a W, but it’s the best I could come up with title wise at the moment.  I can’t harp to my clients about the importance of social media if I don’t keep mine up myself.  While I’ve been known to be a twitter-holic, my blogging has not been…

Tis the season to shop till you drop. With the holidays approaching, and nearing our hearts and wallets it is time to start drafting a gift shopping strategy and get down to business. Start by knocking off the easy people on your list. The aunt that asks for her annual cat calender. Check! Your friend…